1 2 3 4

Insight into social success with Virginia Tech Recreational Sports

In the sixth episode of our Digital Success Story series, I talk to Will Trent, the Director of Marketing for Virginia Tech Recreational Sports. Will and his team are leading the way digitally on their campus, and although they don't have the biggest budget, staff, or resources, their creativity and willingness to create content with emotional impact has led to increased engagement, more followers, and real results.

Published April 2020

COVID’s Effect on Social Media

Since the COVID outbreak, how has social media marketing changed? How should you and your organization be evolving? Here are 5 trends I'm seeing and how to put them into practice.

Published April 2020

Insights into Digital Success with a Local Winery.

This is the second of five 5 episodes, all available on YouTube. In this episode, I sit down with Ashli Johnson, the Marketing Director of Old Westminster Winery in Westminster, Maryland. We discuss topics such as: 

- how and when to Facebook Live and how it can help achieve true business outcomes,

- how a small business can create and benefit from a strong digital voice,

- how to find inspiration to create content on a daily basis.

Published June 2019