UPCOMING Social media, Digital Storytelling & marketing workshops for individuals and teams
Our workshops, events, and trainings are open to anyone looking to expand their knowledge in the realm of marketing, social media, and digital storytelling. In addition, we can create customizable trainings to meet your organization’s needs. Workshops may occur virtually, onsite at your location, or at our WeWork offices between Washington, D.C. and New York City. Check out below
Workshops Offered:
Social Media and Digital Storytelling Deep Dive
Takeaways:
Ability to create, communicate and carry out an effective digital strategy within your organization on a limited budget.
Hands-on experience and understanding of storytelling (audio, video, written word, imagery), creating content daily for your organization, and importance of utilizing video content on a variety of resources.
Language, talking points, and resources to effectively communicate the worth and benefit of an effective social media strategy to your organization.
Led by Kevin O'Connell, Founder of FYN Creative
We want to let you know that this is not your average "social media workshop."
It's not an online course, a series of videos, and we will not provide a "magic antidote" for those hoping for a quick hit of followers. On the contrary, you will leave with the most up-to-date and practical marketing advice and digital tools to drive real results.
Beyond the Class: Access to a private Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.
Register for a course near you, or contact us for information about providing this course at your organization.
Discover Your Organization’s Digital Voice
Led by Kevin O’Connell, Founder of FYN Creative
When was the last time you interacted with a brand online? Did you feel like a human was on the other end of that tweet, message, or email? If so, you probably felt better about the exchange than if you were dealing with some over polished robot.
Whether you are a marketing team of one or part of a bigger team, in order to succeed and stand out in today’s digital landscape you need to be able to identify all of your organization’s personas and create one clear, consistent voice.
What you’ll takeaway:
Understanding of the difference between voice and tone and why they’re important to building your brand.
Insight into your organization’s brand personas, known and unknown target audience, current communication strategy (on-line and offline)
An effective strategy for building a consistent digital voice across all communication channels that can then be implemented once you’re back in the office.
Beyond the Class: Access to a private Slack or Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.
Register for a course near you, or contact us for information about providing this course at your organization.
All Things Facebook Ads Workshop
Led by Kevin O'Connell, Founder of FYN Creative
What you'll takeaway:
Learn to set up and create a campaign, ad set and an ad
Best practices as it relates to Facebook ads, content creation, targeting and budgeting
Learn to interpret metrics to optimize future ads and ability to review, understand and report data.
Courses last around 2 hours
Course currently not scheduled. Contact us to learn more or for a customized workshop.
All Things Instagram Workshop
Led by Kevin O'Connell, Founder of FYN Creative
What you'll takeaway:
5 Instagram tactics to grow your community - geotagging, search, hashtag culture
Instagram influencer marketing
Stories, ads and video
Courses last around 2 hours
Course currently not scheduled. Contact us to learn more or for a customized workshop.
Creating Professional Looking Smartphone Photo & Video Content That Gets Results - Washington, DC.
Led by Kevin O’Connell, Founder of FYN Creative
Have you ever needed professional looking photos to post on social media or a website? Or have you ever needed a short video created but just didn’t have the resources?
Despite popular belief, you don't need to lug around expensive and sometimes unnecessary cameras. All you need is your smartphone and some not so well known tricks to take your photo and video content from good to great.
Takeaways:
Increased knowledge about all the apps, tools, and best practices associated with smartphone content creation.
A stronger understanding and hands-on ability of how to capture content that will tell a story and integrate into your organizations social media strategy.
Understanding of what types of stories and content can be created using smartphone photo and video.
Beyond the Class: Access to a private Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.
Register for a course near you, or contact us for information about providing this course at your organization.