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The Official Social Media Recap Show-Episode 2

Check out Episode 2 of the Official Social Media Recap Show for this week’s dose of digital updates and social media trends!

We talked about about the latest installment to the Instagram/Snapchat battle over stories and how Instagram is reaching 150 million daily views on stories, slowing Snapchat’s growth by 82%.  

We also discussed how hypertargeting can help you make the most of your budget when marketing yourself and your brand. Hint: You don’t need to have a $5 million Super Bowl ad to engage your audience!

Under Armour Women was the featured account of the week to look out for. Their page passes my “3x3 test”, showing a visually pleasing feed from the moment you click on their account. They incorporate their “#IWILL” campaign and successfully integrate promotions for their gear with inspirational and personalized content.  

Let me know if you’re #TeamInstagram or #TeamSnapchat by tweeting me @koco83. Give me your feedback and anything you’d like to see featured in next week’s episode!