OUR Story
FYN Creative has worked with all types of clients, from change agents in the non-profit space to passionate and hardworking small business owners to world-renowned companies in a variety of sectors, we have a wide perspective. We understand how social media content and campaigns behave and how audiences engage with different messages in a variety of industries. Most importantly, we know what behaviors and types of content will resonate with your target audience(s). Regardless of budget, we understand how to maximize your ROI.
We have a small but dynamic team of videographers, social media practitioners, and interns that make up a variety of our services including: consulting and strategy development community management and execution, content creation, photography, videography, and paid media.
With the resources and knowledge to create compelling content while remaining nimble to pivot based on market changes or client’s needs, we will work with you to intimately understand your objectives, your target audience(s), and deploy execution expertise to take your business to the next level.
Meet OUR TEAM
KEVIN O'CONNELL
Founder, Creative Director
Kevin O’Connell is a serial entrepreneur, author, and instructor at George Washington University’s School of Business with 15 years of higher education experience.
After working his first 8 years in student affairs, Kevin launched himself full time to turn his passion project into a grassroots movement. The Niche Movement, a global community reaching more than 5,000 people, helps college students and young professionals rethink the traditional career search and find a job they love.
In 2014 Kevin delivered his first TEDx talk and year later, released his first book The New Rules to Finding a Career You Love.
Since going out to work for himself, Kevin has also founded and built a substantial digital storytelling agency called FYN Creative - based in Arlington, VA.
Kevin and his team produce video content, create campaigns, and provide trainings for universities and nonprofits up and down the east coast. FYN Creative has partnered with over 30 organizations including American University, ACPA, the National Education Association, and Leadership Greater Washington.
Connect with Kevin on Snapchat, Twitter, or Instagram: @koco83 - kevin@kevin-oconnell.com
JOSH HOLIBONICH
Videographer, Editor, and Lighting Expert
Joshua is a DP & video Editor based out of the DC area. With a natural love for film, he started out at a young age assisting on sets and learning from experience. Since then he's had the chance to work in various productions ranging from commercials and short film to documentary and corporate.
Connect with Josh: @joshuaholibonich
Jaylene Perez
Contributing Editor and Social Media Assistant
Jaylene Perez is a recent graduate from The George Washington University with a B.A. in English. She's a bibliophile with a knack for design and content creation. Jaylene started working with The Niche Movement and FYN Creative in 2018, first serving as a social media intern, and now as a marketing assistant for FYN Creative and Chief Editor for The Niche Movement's career blog. She's passionate about helping organizations build communities with their audience and believes storytelling is one of the most powerful tools we can use to bring people together.
JACOB BARKER
Freelancer
Jake Barker is a rising 2nd year MBA student at The George Washington University. He is working on two certificates during his MBA studies. The first certificate is in Sports Management, and the second is in Project Management. During his time with FYN Creative, Jake has been working to build the "COVID-19 and the Higher Education Student Experience" webinar.
OLIVIA SMELAS
Freelancer
Olivia Smelas is a rising junior at Rutgers University - New Brunswick pursuing a Communications degree with minors in Business and Spanish. Passionate about writing, Olivia contributed to the FYN/Niche Movement blogs to produce a blog series/handbook about the importance of a company’s Origin Story. She also spent time developing her music blog and YouTube channel with Kevin’s guidance.
ANACAROLINA MALDONADO
Freelancer
Anacarolina Maldonado is a student at Bentley University, majoring in Marketing. This summer, Caro edited numerous micro-clips used for The Niche Movement's social media. She also worked to create a trailer for the Covid-19 and the Higher Education Student Experience webinar.
LEXI YOUNG
Freelancer
Lexi Young is an MBA candidate at George Washington University, working towards a certification in digital marketing and brand management. When she isn’t studying, she is teaching fitness at Cyclebar NoMa and Equinox. Her hobbies include baking the best vegan chocolate chip muffins in the world, petting puppies, and listening to Post Malone on repeat.
Greer Blount
Freelancer
Greer Blount is a rising junior at George Washington University pursuing a Communications degree with minors in Journalism and Dance. Greer produced blog series for FYN/Niche Movement blogs regarding the importance of a company’s Origin Story. In addition, She grew her knowledge of website design through the project of updating the FYN website. Greer also gained experience with the popular app tik tok through her personal project of creating content with digital marketing tips and posting then on the tik tok @printern.
Sarah Urtz
Freelancer
Sarah Urtz is a rising junior at the George Washington University pursuing a degree in International Affairs. Over the summer, she helped organize COVID-19 and the Higher Education Student Experience webinar, where students from across the country shared their perspectives on how the pandemic is shaping changes in higher education. She also started a multimedia project focused on stories from her community.