Recently, we wrapped a recent project for American University. Here, Dan, our editor for the project describes what that post production process looked like and what we can continue to improve on.
How do you create content to tell your story? Be intentional about it.
Whether we use it to our advantage or not, headed into 2016, we as individuals and organizations are media companies. With a camera in our smartphone we can now tell our story (or thoughts, concerns, or feelings) with the push of a button on a variety of platforms that is then amplified to 50 or 5,000 followers. Unfortunately, several organizations haven’t grasped that they are also a media company and need to put out content. Instead, they rely on traditional marketing tactics with a push “buy my product” mentality.