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Social media, Digital Storytelling & marketing workshops for individuals and teams

Led by Kevin O’Connell, the founder of FYN Creative and Digital Storyteller, our workshops, events, and trainings are interactive, hands-on, and open to anyone looking to expand their knowledge in the realm of marketing, social media, and digital storytelling. We offer courses hosted at WeWork offices between Washington, D.C. and New York City, as well as create custom, onsite offerings specific for your organization's needs.

 
 
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Creating Professional Looking Smartphone Photo & Video Content That Gets Results - Washington, DC.

Led by Kevin O’Connell, Founder of FYN Creative

Sep. 30, 2019 at 9:30am-1:30pm EST

Have you ever needed professional looking photos to post on social media or a website? Or have you ever needed a short video created but just didn’t have the resources?

Despite popular belief, you don't need to lug around expensive and sometimes unnecessary cameras. All you need is your smartphone and some not so well known tricks to take your photo and video content from good to great.

What you’ll takeaway:

  • Increased knowledge about all the apps, tools, and best practices associated with smartphone content creation.

  • A stronger understanding and hands-on ability of how to capture content that will tell a story and integrate into your organizations social media strategy.

  • Understanding of what types of stories and content can be created using smartphone photo and video.

Beyond the Class: Access to a private Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Register for a course near you, or contact us for information about providing this course at your organization.

Upcoming Workshop: Sep. 30, 2019 from 9:30-1:30pm at WeWork Crystal City.


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Discover Your Organization’s Digital Voice - Washington, DC.

Led by Kevin O’Connell, Founder of FYN Creative

Oct. 29, 2019 at 9:30am-1:30pm EST

When was the last time you interacted with a brand online? Did you feel like a human was on the other end of that tweet, message, or email? If so, you probably felt better about the exchange than if you were dealing with some over polished robot.

Whether you are a marketing team of one or part of a bigger team, in order to succeed and stand out in today’s digital landscape you need to be able to identify all of your organization’s personas and create one clear, consistent voice.

What you’ll takeaway:

  • Understanding of the difference between voice and tone and why they’re important to building your brand.

  • Insight into your organization’s brand personas, known and unknown target audience, current communication strategy (on-line and offline)

  • An effective strategy for building a consistent digital voice across all communication channels that can then be implemented once you’re back in the office.

Beyond the Class: Access to a private Slack or Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Register for a course near you, or contact us for information about providing this course at your organization.

Upcoming Workshop: Oct. 29, 2019 from 9:30am-1:30pm at WeWork Crystal City.


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Social Media and Digital Storytelling Deep Dive - Washington, DC.

Led by Kevin O'Connell, Founder of FYN Creative

Nov. 21, 2019 at 10:00 AM – 4:30 PM EST

We want to let you know that this is not your average "social media workshop." 

It's not an online course, a series of videos, and we will not provide a "magic antidote" for those hoping for a quick hit of followers. On the contrary, you will leave with the most up-to-date and practical marketing advice and digital tools to drive real results.

What you'll takeaway:

  • Ability to create, communicate and carry out an effective digital strategy within your organization on a limited budget.

  • Hands-on experience and understanding of storytelling (audio, video, written word, imagery), creating content daily for your organization, and importance of utilizing video content on a variety of resources.

  • Language, talking points, and resources to effectively communicate the worth and benefit of an effective social media strategy to your organization.

Beyond the Class: Access to a private Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Register for a course near you, or contact us for information about providing this course at your organization.

Upcoming Workshop: Nov. 21, 2019 from 10am-4:30pm at WeWork Crystal City.


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Video Marketing for Novices on a Budget -Washington, DC.

Led by Kevin O’Connell, Founder of FYN Creative

Dec 3, 2019 at 10am-5pm EST

Whether you are the owner of your own business, a colleague responsible for telling the story of your organization, or an up-and-coming creative looking to build their skills, having the basic knowledge of video is a must-have skill. The truth is, watching a video of a product or service is four times more popular than imagery or written word.

What you’ll takeaway:

  • Understanding of video production best practices, equipment accessible on a variety of budgets from $0-$1,000+, and resources and tools to produce content. As well as an understanding of lighting, audio, composition, interview techniques, Facebook Live, Instagram Live/Stories, Snapchat, iPhone filming, DSLR filming, and more. 

  • Gain hands-on experience (in a small group of no more than 2-4 people) crafting a story, producing, filming, interview techniques and editing best practices. Each group will leave with their own digital assets they created by the end of this workshop. 

  • Understanding of current trends and key statistics in the digital marketing space.

  • Ability to create episodic-type content that you can confidently communicate through video for yourself or your organization and that seamlessly integrates with your marketing strategy and business goals.

  • Learn what kind of messaging, talking points, and resources you can use to effectively communicate the worth and benefit of an effective video strategy for your organization.

Beyond the Class: Access to a private Slack or Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Register for a course near you, or contact us for information about providing this course at your organization.

Upcoming Workshop: Dec 3, 2019 from 10am-5pm at WeWork Crystal City.


All things Instagram Workshop

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Led by Kevin O'Connell, Founder of FYN Creative

What you'll takeaway:

  • 5 Instagram tactics to grow your community - geotagging, search, hashtag culture

  • Instagram influencer marketing

  • Stories, ads and video

Courses last around 2 hours

Course currently not scheduled. Contact us to learn more or for a customized workshop.


All Things Facebook Ads Workshop

Led by Kevin O'Connell, Founder of FYN Creative

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What you'll takeaway:

  • Learn to set up and create a campaign, ad set and an ad

  • Best practices as it relates to Facebook ads, content creation, targeting and budgeting

  • Learn to interpret metrics to optimize future ads and ability to review, understand and report data.

Courses last around 2 hours

Course currently not scheduled. Contact us to learn more or for a customized workshop.


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Meetups 

Hosted by Kevin O'Connell, Founder of FYN Creative

Free

Stay tuned for info on our 2019 meet-up schedule.

Mingle with Washington, D.C. metro area digital marketers to "talk shop" and create relationships with passionate thought leaders. 

Topics include:

  • Marketing Disruption: Evolution and Revolution of Digital Landscape

  • What is digital storytelling?

  • Tips, tricks, updates, and nuances of major social media platforms

  • Paid media and distribution - high level to hands-on

  • Influencer & ambassador digital marketing

  • Emerging trends


Contact us for customized and onsite training

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