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Social Media Guides


Welcome to our social media page page where we feature resources, guides, and tips to help you become a social media expert and grow your business. Below are our newest guides for 2017.  

higher education digital media guide

Alumni & Development Guide: Creating a budget friendly social media strategy 

This guide explores three different price points to start your digital storytelling
strategy and the gear, platforms, and resources you can use based on a range of your higher education budgets. 

Created by Kevin O'Connell

Published October 2017


Digital Storytelling on a $100, $1,500, & $5,000 Budget

A 16-page guide walking you through three ways to start or enhance your digital storytelling and social media strategy. The best part about this guide is we break down the gear (cameras, lights, audio), platforms, resources, and websites in three different budget ranges to get you creating content in no time.  

Created by Kevin O'Connell & Bryson Tomcik - FYN Creative

Published August 2, 2017

5 Instagram Tactics to Grow Your Small Business in 2017

A 12 page practical, step by step guide outlining five of the newest tactics, techniques, and examples of the most under-utilized Instagram strategies. 

Created by Kevin O'Connell and Anna Savino - FYN Creative

Published March 1st, 2017 

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A Guide to Social Media Services

An 18 page guide on all things social media services. Perfect for any individual or organization looking to:

- build out or create a marketing team;

- hire a freelancer;

- or work with an agency.

This guide includes pricing, evaluation, hiring, resources, and tips - no matter the level of your digital marketing needs.

Created by Kevin O'Connell and Anna Savino - FYN Creative Published April 11th, 2017