Video Case Study
Do you remember calling your college campus home?
In February 2016, a relationship between American University's Alumni office and FYN Creative was conceived to harness the power of video to grow bring together their alumni base as well as drive fundraising initiatives. This is our first video campaign where we produced a compelling video that shared the stories of one AU alum and one current student through service, passion, and making a meaningful change to bring awareness to their Annual Giving Day.
This video drove AU's efforts helping them raise a new goal of more than $50,000 in 36 hours (a 152% increase from 2015) with over 400 donors and reaching an audience of 21,000 on Facebook.