This year clearly marked the year that Snapchat hit it’s tipping point and reached the masses (67% of their active users are 18–35 year olds). It is no longer seen as a fad or the next best app all the teenagers are using. Snapchat has become the fastest growing social media app growing from 10M active users to 100M active users in less than three years. And if that isn’t a dramatic statistic to convince you, then how about this: Snapchat daily video views increased from 7B daily video views in January 2016 to 10B daily video views at the end of April 2016. 🙉